How to make sure your local search marketing is up to scratch

How to make sure your local search marketing is up to scratch
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are searching for a local term, they are far more likely to be looking for a service or product. Hence why the conversions on local search tend to be higher, and why you need to ensure that your local search engine marketing is up to scratch.
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How to make sure your dealer locator tools are optimized for local SEO

How to make sure your dealer locator tools are optimized for local SEO
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, they are missing the necessary local SEO optimizations to make them appear prominently on the SERPs. Here are a few simple ways to optimize your dealer locator for local search.
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How to optimize featured snippets for voice search

How to optimize featured snippets for voice search
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results - and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?
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International SEO: 5 ways to scale performance

International SEO: 5 ways to scale performance
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
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