What factors should you consider before choosing a web crawler tool?

What factors should you consider before choosing a web crawler tool?
SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. That is why a tool that crawls your website on a regular basis and brings back reports on what needs to be fixed is a must-have. What are the key features that you should look for in a web crawler?
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What is HTTP/2 and how does it benefit SEO?

What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
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Does your website need an SEO audit?

Does your website need an SEO audit?
Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations. But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one?
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Should I move my WordPress website to HTTPS?

Should I move my WordPress website to HTTPS?
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching your site to HTTPS can seem intimidating.
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How to create the perfect 404 page

How to create the perfect 404 page
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush - especially if your site is frequently changing URLs.
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5 SEO features to make sure your ecommerce platform supports

5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making process. Let's take a look at five core features that your ecommerce platform needs to have, along with examples of platforms that offer each feature.
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Why site speed is as important as ever on the visual web

Why site speed is as important as ever on the visual web
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here's why SEOs shouldn't overlook this as an issue, and what can be done about it.
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Switching to HTTPS: Is it really worth it?

Switching to HTTPS: Is it really worth it?
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While there are clear benefits, there is also a lot of nervousness around actually making the switch. So is it really worth it?
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How to tell if your website is due for a redesign

How to tell if your website is due for a redesign
Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update and adapt; but how do you know when your website needs an overhaul? Here's how to tell.
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