What will the future of Google search results pages look like?

.

Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages.

In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information.

And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon.

Some of Google’s core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate.

In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search.

Google defines itself as “machine-learning first” in its approach, so we are entering an era of unprecedented – and mildly unpredictable – possibilities. If Google can integrate its Assistant software into our everyday lives, the humble search results page as we know it may soon be a thing of the past.

Share this article
  • Facebook0
  • Linkedin448
  • Google+40
  • Twitter
488
Related articles
The collision between PR, content, and SEO: How to make it work for you
Should I move my WordPress website to HTTPS?
10 tips to make your Magento online store more secure
What may be slowing your site down (and how to fix it)

In our latest infographic, we have looked into a future where context will define the form and content of the search results pages we see.

You can view a high-resolution version of the image by clicking on the image below.

 

Infographic created by Clark Boyd, VP Strategy at Croud, and graphic designer Chelsea Herbert. Click here to read the blog post by Croud on The Future of Google Search Results Pages.

Clark Boyd is a freelance digital marketing consultant and a contributor to Search Engine Watch.

Want to stay on top of the latest search trends?Get top insights and news from our search experts.
Subscribe
Related reading
Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
How advertisers can score big on the next device launch

On the cusp of the latest iPhone release, how can advertisers benefit from the launch of a new device? Columnist Purna Virji from Bing offers insights to help advertisers cash in on the hype surrounding new device launches.

Industry 08 Sep 17 | Purna Virji
Google-Search-Console
Google Search Console: What the latest updates mean for marketers

Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google"s recent announcement of some changes to the platform was very warmly received by the SEO community.

Development SEO 05 Sep 17 | Clark Boyd
Web 3.0
What does Web 3.0 mean for search?

The phrase "Web 3.0" was first coined back in 2006. Viewed by some industry insiders back then as an "unobtainable dream", the idea of Web 3.0 has remained elusive. However, as technology evolves, the dream seems much more obtainable than ever before. In fact, many argue it is already a reality.

Industry 01 Sep 17 | Clark Boyd
[Report] Who owns the flights market in search?

A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. What can marketers learn from it about the state of the flights market in search?

Industry 31 Aug 17 | Louise Linehan

Nguồn: searchenginewatch.com