What we can learn from the latest trends in voice search

.

Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it.

Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win ground in daily use.

Digital marketing agency Stonetemple has recently published a study on how Americans use voice commands, which may serve as a useful insight into the future of voice search.

Willingness to use voice search

People seem to be more comfortable using voice search when they are at home, or alone in the office. There still seems to be a social stigma surrounding the use of voice search in a public place among others, whether it’s at the restaurant with friends, or at the office with co-workers.

This brings out an interesting observation that people are still not comfortable while using voice search the way they would use any other type of search.

Popularity of search methods

Searching through a mobile browser is still the most popular choice among users, with voice search coming third. Although the direction voice search is taking hints at a different future, it’s still not easy to become users’ first choice when performing a search through their smartphones.

Use of voice commands

There are many reasons to use a voice command, but the most popular uses up to now seem to be making a call, performing an online search, texting, and map navigation. These answers prove that users prefer voice commands for the speed and the ease that they offer, and this may be the key to its more widespread adoption in future.

Why do you use voice commands?

Speed has emerged as the main reason people prefer voice commands, with 71% of people reporting that they use voice because “it’s fast”. Survey respondents also prioritise finding the answer to their questions in the most convenient way, with the second and third most-favoured reasons for using voice being that “the answer is read back to me” and “I don’t have to type”.

Share this article
  • Facebook0
  • Linkedin204
  • Google+25
  • Twitter
229
Related articles
The collision between PR, content, and SEO: How to make it work for you
How does Bing"s voice search compare to Google"s?
Should I move my WordPress website to HTTPS?
10 tips to make your Magento online store more secure
What to expect from personal assistants

The rise of personal assistants in past years shows us a trend that may become more popular in the future. Although they are still at quite an early stage in their development, people like the fact that they receive the results they are looking for in a fast and convenient way.

Personalisation seems to be another key factor in the rise of personal assistants, as it may offer an additional reason for users to pick voice commands and personal assistants.

Do personal assistants understand you?

There are still concerns surrounding personal assistants and their effectiveness in understanding queries, but many respondents seem to be satisfied with them, with just over half reporting that their voice assistant understands them “well” or “very well”.

Although there is still room for improvement, personal assistants have already developed more sophisticated technology that makes using voice commands more appealing.

Are voice commands annoying?

Not everyone likes voice commands. Apparently, there is a large percentage that finds them annoying, especially when they hear other people using them. This may be related to the observation that people are still not comfortable with the idea of using voice commands in a public place and it is certainly a point that new technologies cannot ignore.

Overview

The use of voice commands is growing, and we’re already experiencing its evolution through everyday searches. It’s only a matter of time until people become more comfortable with it, with speed, personalisation and convenience being the key reasons to consider using it.

Tereza Litsa is a Writer at Search Engine Watch.

Want to stay on top of the latest search trends?Get top insights and news from our search experts.
Subscribe
Related reading
What may be slowing your site down (and how to fix it)

A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. Here"s how to make sure your page load speed is up to scratch.

Development 13 Sep 17 | Ann Smarty
Google Stamp
What is Google Stamp and what will it mean for marketers?

Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service - and how successful might it be?

Content Mobile 12 Sep 17 | Clark Boyd
How to optimize VR content for search

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.

Content Mobile SEO 11 Sep 17 | Jessie Moore
Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
How advertisers can score big on the next device launch

On the cusp of the latest iPhone release, how can advertisers benefit from the launch of a new device? Columnist Purna Virji from Bing offers insights to help advertisers cash in on the hype surrounding new device launches.

Industry 08 Sep 17 | Purna Virji

Nguồn: searchenginewatch.com