Google adds real-time data to its Popular Times tool in Search and Maps

.

You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.

There are few other tweaks and improvements to aid the search experience too, as outlined below. Most of them designed to keep you out of the cold and away from Black Friday frenzy for as long as possible.

Crowd control

Popular Times has been a feature in Google Search and Maps since last year. It’s a way of seeing what time and day during the week a business is typically busy.

But now, Google is adding real-time data to this functionality so you can see whether it’s worth leaving the house or not right now.

Perfect timing for this coming Black Friday.

Here’s a sneak preview of how it will look…

google-maps-live-data

Time management

Google has also added a feature where you can check to see how long people typically stay at any given location. This is particularly useful to those of you who wish to keep their fun on a strict itinerary.

Share this article
  • Facebook0
  • Linkedin97
  • Google+15
  • Twitter
112
Related articles
How businesses can optimize for Google"s new Question & Answer feature
How to make sure your local search marketing is up to scratch
How to create a kickass link-building strategy for local SEO
How to make sure your dealer locator tools are optimized for local SEO
Department and service hours

And finally, Google has improved its ‘operating hours’ features for businesses, service providers and restaurants, within larger premises.

More often than not, businesses have multiple opening hours for different departments and services. Google will now tell you what time is best to visit the pharmacy, when takeout begins at a local restaurant or when a particular concession stand opens and closes.

service-hours-in-device

Now that the Penguin algorithm has been updated with real-time fixes for penalties and RankBrain is processing 450m brand new and unique search terms every day, Google Search is inching ever closer to providing a fully real-time experience across every tool and function.

To the user this means unprecedented access to up-to-the-minute information. To the marketer, this means they have to work even harder to nail local search.

The roll-out of these features has already begun. Have a peaceful Black Friday.

Christopher Ratcliff is the editor of Methods Unsound and former editor of SEW

Want to stay on top of the latest search trends?Get top insights and news from our search experts.
Subscribe
Related reading
How to optimize featured snippets for voice search

When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results - and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?

Local Mobile SEO 04 Sep 17 | Jessie Moore
6 ways to market your local business online (beyond Google Maps)

Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps!

Local 10 Aug 17 | Ann Smarty
Vector graphic of a map with a navigation pin placed in the middle.
Google’s constantly evolving search experience – and how it changes the game for local SEO

The importance of local SEO cannot be understated when you consider the dominance of mobile and the sky-high user expectations of being shown the most relevant results - and Google clearly recognizes this. Here"s how recent Google innovations like Jobs by Google, Allo and Google Reserve are changing local search.

Local 03 Aug 17 | Syed Ali
What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.

Industry Mobile News 21 Jul 17 | Clark Boyd

Nguồn: searchenginewatch.com